Sirah The Label merges the sophisticated and sexy, and combines the bold and reserved.  It is the dawning of versatility and a good riddance to the status quo.  To the Sirah woman, work is play, too.  She confidently straddles a line between dressing up and dressing down.  Her style can roll her out of bed into sneakers for 9am coffee, and then race her into a chunky heel for 9pm cocktails.  The Sirah woman doesn’t see imperfection.  She sees originality.  She is a visionary and possesses an innate ability to create something out of nothing.