It’s finally up! Check out our launch party gallery held at Edge Studio in L.A. on May 25th 2017. We have to say the venue setup was super chic and flawless. With its industrial-vintage look, large white pristine walls and brown wooden beams, combined with an enormous “Sirah The Woman” promo video projected against the wall above and line up of Sirah merchandise below it, the place screamed in high glamour and class. The night was memorable and the vibe was lively with a combination of collection display, networking, cocktails, and our boomerang photo booth that brought in some high energy with the talented designer, Kathryn Ashley Sales. Sign me up for seconds please!

Can you tell which Sirah the Label dress our co host Joy Lenz, Kathryn Ashley and a handful of her squad are all wearing at the event? Click on the link and find out.

STL- LA Launch Party 2017 Gallery:
www.sirahthelabel.com/stl-la-launch-2017/

LA Launch Party Gallery


We’re so happy to let everyone know that we’ve added more color / fabric ways to our line. This means wider style options, and more product shot eye candy.

To see additional gallery shots of the extra fashion goodies, just click on any variation thumbnail inside the product page.


The Sirah Woman – lifestyle promo video. We had an amazing time shooting this video with our beautiful model, Estefany, and talented photographer, Ashlyn, in San Francisco, USA, a long with our life style photo shoot for our Season 1 – 2017 lookbook.

During our launch event in Los Angeles at Edge Studios, we set this video to loop on a wall above our pretty merchandise of dresses and give-aways.  And we must say the whole setup looked so modernly chic and glamorous!  You gotta see it to believe it!  We’ll have our LA launch event gallery up in a few days so you can see this and the rest of the event goodies.  In the meantime, check out our Season 1 lookbook if you haven’t yet.  Thank you to all who attended and supported us!

Season 1 2017 Lookbook:
www.sirahthelabel.com/lookbook-season1-2017/